Online Marketing Consulting & Workshops | Fire8

Marketing Workshops

Individual consultations

Comprehensive digital marketing consulting & practical workshops

Fire8 supports your company with comprehensive strategy consulting and customized workshops in the field of digital marketing. We help you strengthen your online presence, implement targeted marketing measures, and build internal expertise.

 

Specific workshops & consulting services:

  • SEO & GEO (Suchmaschinenoptimierung) 
    Wie werde ich gefunden in Google, GPT und Co.?

  • Online advertising (Google, Bing, Meta, etc.)
    How do I place effective ads?

  • Digital analytics (Looker Studio, Google Analytics, etc.)
    How do I analyze my marketing data?

  • Strategy & Planning
    How do I position myself correctly in online marketing?

We are interested!

What you can expect from our workshops and consultations

1. Inquiry & getting acquainted

Jeder Workshop startet mit einem persönlichen Gespräch. Gemeinsam klären wir, welches Ziel Sie verfolgen, wo Ihr Team aktuell steht und welche Themen im Fokus stehen sollen. So entsteht ein massgeschneidertes Konzept, das sich an Ihren Bedürfnissen orientiert.

2. Research & Preparation

Je mehr wir über Ihr Unternehmen, Ihre Daten und bisherigen Aktivitäten wissen, desto gezielter können wir den Workshop vorbereiten. Unser Team analysiert Ihre Website, Kampagnen und Tools im Voraus für einen Workshop mit konkretem Praxisbezug und messbarem Mehrwert.

3. Workshop

Der Workshop kombiniert Theorie mit Praxis. Wir vermitteln relevante Grundlagen und wenden diese direkt auf Ihre konkreten Fälle an. So wird Ihr Team befähigt, Gelerntes sofort umzusetzen. Effizient, verständlich und praxisorientiert.

4. Documents & presentation

Nach dem Workshop erhalten Sie alle Unterlagen, Präsentationen und Handlungsempfehlungen als Leitfaden. So können Sie das Erarbeitete intern weiter nutzen und bei künftigen Projekten gezielt darauf aufbauen.

Why are we the right partner?

Experience & expertise

Über 21 Jahre am Markt

Genuine partnerships

Mehr als 200 Projekte

Trust is a top priority

Ø 5 years per mandate

Lokal gelegen

Standort in Zürich

Experience & expertise

Über 21 Jahre am Markt

Genuine partnerships

Mehr als 200 Projekte

Trust is a top priority

Ø 5 years per mandate

Lokal gelegen

Standort in Zürich

Our workshop offerings

Maximizing Visibility

SEO / GEO / LLMO Workshop

How to become visible on Google, GPT, and other search engines

Search engines are constantly evolving, and user behavior is changing with them. If you are visible on Google today, you also need to be found on GPT, Gemini, and other search engines tomorrow. Our workshop provides practical know-how, technical basics, and specific recommendations for sustainable visibility.

    • SEO-Strategien für Google & Co.

    • Einführung in Generative Engine Optimization (GEO)

  • Technische SEO-Optimierung, Keyword-Recherche und mehr

Google, Bing, Meta, and Co.

Online Advertising Workshop

How to efficiently plan, launch, and scale digital campaigns

Online advertising offers countless opportunities—the key is to use it in a targeted manner. In this workshop, we will show you how to effectively reach your target groups via platforms such as Google Ads, Bing, or Meta (Facebook & Instagram). You will learn how to use budgets wisely, optimize campaigns, and correctly interpret the most important key figures.

  • Grundlagen und Best Practices

  • Kampagnenstruktur, Zielgruppen-Targeting, usw.

  • Auswertung & Performance-Messung

Looker Studio, Google Analytics, etc.

Digital Analytics Workshop

How to analyze data correctly and turn it into insights

Numbers only provide added value if they are interpreted correctly. In this workshop, you will learn how to identify relevant metrics, understand user behavior, and make data-driven decisions. We will show you how to use tools such as Google Analytics and Looker Studio to create reports that enable real actionable recommendations. For measurable success in your marketing activities.

  • Einführung in Google Analytics, Looker Studio & Co.

  • Erstellung und Visualisierung von Reports

  • Interpretation von Daten und Ableitung konkreter Massnahmen

How can I be found on the internet?

Strategy & Planning Workshop

How to position yourself correctly and know where it's worth being active

A clear digital strategy is the foundation for sustainable success. In this workshop, we will work together to develop an understanding of where your company stands in the digital space and how you can target your marketing activities. You will learn to set priorities, evaluate channels correctly, and plan budgets strategically in order to grow with a clear direction and measurable goals.

  • Analyse von Markt, Zielgruppen und Wettbewerb

  • Definition von Zielen, Positionierung und Prioritäten

  • Auswahl der passenden Marketingkanäle und Massnahmenplanung

Current case studies

SEO Workshop

Looker Studio

Suchmaschinenoptimierung

Read all case studies

Questions about the workshops or consultations?

What can you learn at an SEO & GEO workshop at Fire8?

You will learn how to optimize your website specifically for Google and AI search engines such as GPT or Gemini. The workshop provides practical knowledge on technical SEO, content strategies, and Generative Engine Optimization (GEO) for greater visibility today and tomorrow.

What can you learn at the workshop on online advertising at Fire8?

You will learn how to strategically plan and efficiently implement digital campaigns on platforms such as Google, Bing, and Meta. The workshop shows you how to address target groups correctly, manage budgets, and optimize campaigns based on data.

Will I have better expertise after the digital analysis workshop?

Yes. After the workshop, you will understand how to use tools such as Google Analytics or Looker Studio to evaluate data correctly and make informed decisions based on it. You will gain confidence in working with key figures and reporting.

What can I expect from a strategy and planning meeting with the Fire8 team?

Together with our team, you will develop a clear digital strategy. We will define goals, analyze your positioning, and develop a concrete plan for which channels, measures, and budgets should be used effectively.

Where do the workshops and consultations take place?

The workshops take place at our office at Hottingerstrasse 12 in Zurich, right next to the Kunsthaus. Alternatively, appointments can also be held online or at your premises.

How long do these meetings last?

Depending on the topic and objective, a workshop or consultation usually lasts half a day to a full day.

How much effort should one expect to put into a project?

We usually plan around one day for preparation and one day for implementation. This gives us enough time to address your specific topics and questions individually.

Where is the best place to take a workshop in online marketing?

You will find the best conditions at Fire8 in Zurich. Our workshops combine strategy, practice, and experience from over 20 years of digital marketing to provide expertise that has a direct impact in practice.

Your workshop team

Consulting & Workshops

Christian

Consulting & Workshops

Giorgio

Consulting & Workshops

Samuel

  • Ads / Digital Analytics

  • SEO / GEO / LLMO

  • Online Werbung / SEO

Does your team still need support in digital marketing?

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