Fast And Direct

Programmatic Advertising

Success Through Algorithms

Programmatic Ads with Fire8

Speed. Range. Precision. Are you picturing a sporty electric car right now?

That wouldn’t be surprising, considering those concepts are widely associated with futuristic automotive advertising. Programmatic advertising is moving towards bringing synergies between the three core concepts to the online marketing space. It draws on the practice of using automated bidding and placement platforms to buy and sell digital advertising space in real time. Bids are made using data pertaining to user profiles. This results in goal-orientated marketing campaigns which make optimum use of your budget and automatically adapt to availability of ad space inventory.

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Effective and targeted advertising with programmatic ads

Highly Adaptable

To changing market dynamics

In Real Time

Optimized ad space purchases

Quicker Access

And time-saving execution

Focused Targeting

Based on user profiles

Low Risk

Of ad fraud

Steadily Increasing

Programmatically-negotiated ad spaces

Advanced data-driven automation

Exclusive ads targeting large audiences

Use programmatic ads to gain exclusive access to premium placements which are not available through Google Display and other popular channels.
Less work for you

The combination of artificial intelligence, machine learning, and Fire8’s expertise gained over years of relevant experience frees you up so you can focus entirely on growing your brand.
Win over undecided customers

The customer journey is rarely a linear one, so brands need to juggle multiple creative advertising formats to reach their target groups. The targeting levels achievable with programmatic advertising significantly reduce wasted advertising.

No middle-man, fewer mistakes, more transparency

Full control over processes in real time

Programmatic ads let you track your campaign’s success in real time across all channels and platforms.
High flexibility and fast implementation

Implementing optimization measures is fast and uncomplicated. Fire8 manages your full campaign across all devices and formats in one place, enabling you to respond to changing conditions almost instantly.
Eye-grabbing ads without the risk of shitstorms

Your audience wants visually exciting ads which appeal to their individual desires. Programmatic ads not only meet this demand, but also reduce the risk of your ads being presented in an inappropriate context or appearing in the wrong places.

Programmatic ads are an automated, data-driven vehicle for ad management and effective marketing.

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Crossmedia

Interactive ads

Premium Placements

Real Time Bidding

Crossmedia

Your advertisements are delivered to all platforms and devices as video or banner ads.

Linked communications
Interaction instead of coexistence
Visually consistent marketing

Interactive ads

Real advertising experiences are created when your ad flows intuitively into users’ swiping, scrolling and tapping.

Puts your brand out there
Improves brand awareness
Boosts ad recall

Premium Placements

Ads are displayed on the most prominent Internet real estate, such as major online newspapers.

Exclusive ad space inventory
Build trust in your brand
Boost user engagement

Real Time Bidding

Purchases of suitable advertising space inventory is automatically executed across platforms – all optimized and with minimal wasted advertising.

Real-time auctions
Lower per-cycle costs
Fitted to user profiles

Growth

Boost sales with stronger traffic

Omnipresent

More touchpoints through multiplatform strategy

Measurability

Better planning through measurable KPIs

Lower Costs

Achieve more at a lower cost