Pictures, prices, reviews

Google Shopping Ads

Prominent Product Placements

Google Shopping ads with Fire8

Nobody active in e-commerce can get around the biggest search engine.

You want to buy a new product. What’s the first thing you do? If you’re like most people, you compare prices or search for the product online – most likely with Google. The vast majority of people use Google Shopping before buying. That is why Google Shopping is so popular and effective as a marketing platform. Google Shopping enables you to display image-based ads for individual products alongside standard Google search results. For anyone working in a competitive market, Google Shopping is indispensable.

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Add a visual touch to text-intensive search and shopping experiences

35% Of Online Shoppers

Use Google as a first stop

65% of clicks on Google Ads

Come from Google Shopping

30% higher conversion rates

Than text-based Google ads

100 Billion

Searches per month

Multiple Appearances

In the same Google search

Premium

Take first place in search results

The optimal shopping experience for your customers

Dominate Google search results

Google Shopping ads appear above text results. This makes it possible to present your products to potential buyers at the first opportunity.
Don’t waste money on irrelevant clicks

Google Shopping ads let you qualify buyers in a way that no other advertising format can. By filtering potential buyers before they click on your ad, Google Shopping ads help you avoid paying for irrelevant click-throughs.
Fewer clicks to reach your point of sale

When someone clicks on your Google Shopping ad, they go straight to the product page in your online store. They skip the tedious process of navigating your website to find what they want. This results in higher conversion rates and more sales.

Product finder, price comparison and showcase

The cat is out of the bag

With Google Shopping, users immediately receive information about products which match their search queries. They know exactly what to expect before they even click on your ad. This qualifying effect results in high value traffic to your online store
Comparing is selling

Customers looking for a product want to get the best available deal. Google Shopping not only serves as a showcase for your products, but it also lets you compare products from different manufacturers.
Real-time inventory management

You want to ensure that products are not advertised when they are out of stock. Google Shopping supports you with inventory management in real time.

Google Shopping presents your products to customers with a stated interest in buying

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Local Inventory Ads

Product

Shopping Ads

Merchant Center

Bidding Strategies

Dynamic Remarketing

Local Inventory Ads

Let customers know which articles are available and only advertise your actual stock.

A virtual version of your store
More visits to your store
Engaging advertisements

Product

Google Shopping presents different products next to each other in their own boxes, each with its own image, text and price.

High probability of sales
Engaging ads
Direct comparison with competitors

Shopping Ads

Use Shopping ads to find users who are looking for exactly what you are offering while benefiting from top rankings in search results.

More new customers
Strong exposure
Less wasted advertising

Merchant Center

In order to use shopping campaigns successfully, your products and company information must be added to Google’s Merchant Center and managed on an ongoing basis.

Comprehensive product information
Real-time updates
High data quality

Bidding Strategies

In addition to manual bidding strategies, we also test various automated bidding mechanisms in order to achieve your goals at the lowest possible cost.

Inclusion of machine learning
Maximize conversion value
Boost conversions

Dynamic Remarketing

With dynamic remarketing, potential customers are shown ads for products which they have already viewed on your website.

Turn visitors into customers
Personalized user experience
Ideal for e-commerce

Growth

Boost sales with stronger traffic

Omnipresent

More touchpoints through multiplatform strategy

Measurability

Better planning through measurable KPIs

Lower Costs

Achieve more at a lower cost