Digital Analytics and AI Marketing Agency Zurich

Data-driven Growth Strategy

GEO (Generative Engine Optimization), AI Overviews & LLMs

Digital Analytics & AI Marketing

Data-driven insights and AI-powered marketing for better decisions and more digital impact.

With Looker Studio, in-depth data analytics and AI expertise, Fire8 ensures that you not only understand your numbers, but also become visible where the future happens: in AI Overviews and large language models such as ChatGPT. In marketing this is known as GEO (Generative Engine Optimization).

Fire8 analyses, visualises and optimises: We create clear dashboards, identify action potentials and ensure that your content and products are found in AI-powered search environments.

Our focus:

Looker Studio dashboards for clear, data-driven decisions
AI visibility (GEO): AI Overviews & LLMs such as ChatGPT and Gemini
Data insights for precise control of your digital measures
Workshops and trainings for the correct use of Looker Studio & LLMs

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Aktuelles

Looker Studio - Case Study

Ein neues Dashboard bündelt alle Marketingkennzahlen. Führungskräfte und Mitarbeiter erkennen Trends frühzeitig und planen gezielter.

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Looker Studio - Case Study

Dank neuem Looker Studio verfügt talendo.ch jetzt über alle wichtigen Kennzahlen - und das übersichtlich an einem Ort.

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Blogbeitrag

Google startet mit generativer Suche. In unserem Blogbeitrag zeigen wir, was sich durch AI Overviews verändert und was das für die Sichtbarkeit von Websites bedeutet.

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Google’s Analytics Tool

Looker Studio

Your data, clearly and understandably visualised

With Looker Studio (formerly Google Data Studio) we transform complex data into interactive dashboards that provide you with real-time insights into your marketing performance. By connecting to various data sources such as Google Analytics, Google Ads or Excel spreadsheets – you receive a holistic overview of your digital channels.

With our expertise in Digital Analytics, we develop individual dashboards that are precisely aligned with your business goals – for clear insights, well-founded decisions and sustainable success.

Advantages with Looker Studio:

Individual dashboards for transparent analyses
Visual data preparation that everyone understands
Direct access to Google data with relevant insights
Free usage without licence fees
Automated data updates for always current insights

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Lets start with Looker Studio

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Impressed Customers

Our longstanding customers challenge us on a daily basis and expect us to deliver the best. We love being able to regularly exceed their expectations!

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Chatbot Optimisation – How do I get found in GPT and other LLms

Generative Engine Optimization (GEO)

Expand your online presence with our Generative Engine Optimization (GEO). This innovative strategy optimises content specifically for AI-powered platforms in order to increase your visibility in the modern digital search landscape.

Targeted content adaptation for better discoverability through AI
Increased interaction through precise and relevant answers
Expansion of traditional SEO methods to meet the requirements of modern search technologies

Use GEO to be successfully found on platforms such as ChatGPT and Google Gemini.

I want to be found in ChatGPT and others

We make your data precise and profitable

What have you got without knowing it?

You have data. Regardless of the amount you have, you can be sure that your existing data can already give you valuable clues about actions you should take. What do you need to find these? A team of data analysts who can make data relevant by organiz

Unified data collection

Let us help you ensure that your analytics setup is configured correctly and that you are collecting the right data which provides the needed insights so that your business can achieve success.

Centralized data management

The centralized data collection and unified formatting are based on our rigorous approach to collecting, organizing and refining information. Together we can build a solid database.

Unexpected connections

We enable cross-platform comparisons and inferences by presenting unconnected data sources alongside each other. Connections and opportunities which previously went unnoticed suddenly become obvious.

A visual data playground

The difference between the nearly-right data visual and the right data visual is like the difference between a glow worm and lightning. Fire8 dashboards deliver accessible, interactive data visuals.

Data, insights, actions

Our dashboards help you to understand data. What’s more, they include understandable recommendations for actions to take and thus provide a concrete solution for complex business challenges.

You generate loads of data – Fire8 gives you analytics

Discovery and research

We examine your analytics and data holdings. We review the situation in your industry sector and present our evaluation along with further insights before we make any concrete recommendations.

Defining digital strategies

How can your company best purpose data analytics? What will yield the highest return on your investment? Each of our recommendations is focused on your individual success.

Execution, optimization, and support

We’re looking for long-term relationships. We lay the foundation with the execution of data-driven marketing decisions. Analytics reports and strategy updates drive ongoing success.

Discovery And Research
Defining Digital Strategies
Execution, optimization, and support

Experten Team

26+ starkes Team

Bewährte Strategie

Über 21 Jahre am Markt

Skalierbarer Erfolg

Mehr als 200 Projekte

Partner auf Dauer

Ø 5 Jahre pro Mandat

Experten Team

26+ starkes Team

Bewährte Strategie

Über 21 Jahre am Markt

Skalierbarer Erfolg

Mehr als 200 Projekte

Partner auf Dauer

Ø 5 Jahre pro Mandat

Become a data pro in 8 steps

How can you maintain a complete overview of all your marketing efforts? By adopting APIs and digital dashboards to bump your analytics up to the next level. Fire8 know exactly what you need in order to understand the performance of digital marketing initiatives and make necessary improvements.

1. Initial audit

The intuitive analytics audit identifies areas with potential for improvement. It shows you which data you should be collecting and processing in the first place.

2. Workshop

The data analytics workshop begins with defining your goals. We then discuss processes which have strong potential to help you reach those goals and establish data capture and analysis systems.

3. Implementation concept

Your goals and the interests of your stakeholders serve as the basis of our data analytics concepts. In this step, we work to list concrete measures in order to create a plan of action.

4. Data collection setup

Fire8 determines an effective system for the collection of data. We account for your website, your internal lead system, your point-of-sale systems, newsletter management tools, and more.

5. Processing of data

Our data-processing operations begin with the restructuring or reformatting of data. Powerful automation of data aggregation combined with thorough quality controls facilitates later data analyses.

6. Data analysis system setup

Linking your data to Google Data Studio ensures fast access. This tried and proven data analysis system is both powerful and user friendly.

7. Interactive dashboard design

Our interactive dashboards are a fascinating way to harness all necessary data in one place. Use the insights provided by data marketing to get an edge on your competition!

8. Clear recommendations for actions to take

Our dashboards proactively recommend steps to take. In this way, we ensure that the potential revealed by digital analytics actually translates into real actions.

Our focus on data, analytics and business models sets us apart from other agencies.

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The Data-Driven Approach

Convert data into smart actions with Fire8

Let Fire8 use your data to make decisions which positively impact your growth! Wie meet you at whichever stage you are in on the analytics journey. Our mission is to support you on your mission and to help you make decisions backed by data.