Challenge
BMapp faced two major challenges: a lack of online marketing and strong competition, which meant the website was barely visible in relevant search queries. An additional hurdle was that the software is used by architects, site managers, fire protection companies, and facility managers - but the purchasing decision often lies with their superiors.
Approach
A mix of different online marketing measures was implemented. Strategically designed Google Search Ads campaigns secured BMapp a prominent placement in search results for relevant B2B queries. LinkedIn Ads campaigns boosted lead generation with the use of Document Ads. Additional LinkedIn ad formats increased brand awareness and targeted both new and existing contacts. Visually engaging YouTube Ads and Google Display campaigns with images and videos further enhanced brand visibility and reached a broad audience.
Partnership with Fire8
Fire8 implemented the agreed advertising measures in record time. Through close and regular collaboration with BMapp, Fire8 continuously optimized audience targeting, creatives, and campaigns.
Results
With precise optimization of the Google Ads campaigns, BMapp achieved strong visibility for relevant B2B search queries, despite a limited budget. At the same time, YouTube, Display, and LinkedIn campaigns delivered a significant increase in reach and positioned BMapp successfully with a wide target audience. Through LinkedIn Document Ads, BMapp was able to actively foster dialogue with potential customers and build stronger engagement.
"Fire8 helped us significantly improve our online visibility and actively foster dialogue with potential customers." — Salen Cirikovic, CEO BMapp
