Experts and Decision Makers

LinkedIn Ads

Puts Quality Over Quantity

LinkedIn ads with Fire8

What makes LinkedIn ads such a valuable marketing channel for B2B brands?

The user base of Facebook? Definitely not. The visual appeal of Instagram? Not really. The informal-humorous-concise style of Twitter? Also not present. But 61 million LinkedIn users are professionals in higher-ranking positions. Another 40 million have decision-making authority. What LinkedIn offers which other social media platforms do not is high-quality leads. Leads generated over LinkedIn ads are nearly three times more likely to convert than leads from Facebook or Twitter. Are you looking to make contact with the decision makers in your ideal target group? Using LinkedIn ads is the optimal way to do it.

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LinkedIn ads reach professionals around the world

690+ Million

LinkedIn users

15+ Million

Users in the DACH area

30+ Million

Companies on LinkedIn

50% Of Users

Are between 25 and 34 years old

50% Of Tertiary Graduates

Have a LinkedIn profile

35% Of Users

Work for SMEs

Targeting by profession, knowledge, or industry

An open treasure trove

As a B2B marketer, you target people in business. LinkedIn is where you can find more than half-a-billion of them. LinkedIn ads provide an open door to a treasure trove of demographic information which is regularly updated.
Are you really so special?

Is your product or service very specialized? Is it something that doesn’t sell itself? Something that you do not find in every store? LinkedIn ads generate leads distinguishable by their quality rather than quantity.
A new kind of marketing campaign

Fire8 helps you get started with account-based marketing using LinkedIn ads. Advertising options for LinkedIn ads are designed to support ABM marketing.

Advertisements geared to businesses

Texts, videos, carousel ads and more

The many available ad formats are a commonly-cited advantage of LinkedIn ads. LinkedIn ads let you incorporate text, images and videos into your campaign.
Unobtrusive presence

LinkedIn ads appear on the home pages of users in your target audience. They blend in naturally with other posts.
A hidden path to email inboxes

LinkedIn Ads offers a marketing option called Message Ads. This function lets you send marketing communications directly to users’ mailboxes.

LinkedIn ads reach influential professionals and decision-makers with high purchasing power.

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Dynamic Ads

InMail Ads

Campaign Manager

Carousel Ads

Lead Gen Forms

Dynamic Ads

Have you been looking to reach out to potential customers in a personalized way? Dynamic ads on LinkedIn are the solution.

Personalized based on profile data
Capture attention at higher levels
Include a call-to-action button

InMail Ads

Message Ads let you send personalized messages to people in your target group via the LinkedIn Messenger.

Higher conversion rate
Targeted advertising
Communicate directly

Campaign Manager

We use LinkedIn’s campaign manager to centrally manage your advertisements in one place.

Plan campaigns in advance
Reach the right target group
Create detailed evaluations

Carousel Ads

Use carousel ads to tell stories, advertise multiple products or clarify the different aspects of the services you offer.

Interactive stories
Higher visibility
Boost brand awareness

Lead Gen Forms

Prefilled forms help you generate more top leads. All necessary information is transferred in just a few clicks.

Generate quality leads
Can be combined with other types of ads
Less effort for potential customers

Use LinkedIn ads as an acquisition tool

Fire8 makes sure that your LinkedIn campaign generates qualified leads. As an experienced LinkedIn advertising agency, we stay up to date about changes to algorithms and other LinkedIn updates. We use our specialized knowledge of LinkedIn’s campaign manager to drive your business. Our team monitors the performance of LinkedIn ad campaigns. We analyze results right throughout each campaign – not only when it ends.