Trends, Inspiration and Discovery

Pinterest Ads

Social Media & Search Engine

Pinterest ads with Fire8

Pinterest is not what you think it is.

The mention of Pinterest tends to conjure up images of homemakers looking for new recipes in most people’s minds. But Pinterest is an idea machine. It connects users with new products and ideas that they never even knew they needed. 90 percent of those who use Pinterest on a weekly basis are busy making purchase decisions. Fire8 can help you develop Pinterest ads which appeal directly to this group of shoppers.

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A funnier, more colorful Google – marketing with Pinterest ads

320 Million

Active monthly users worldwide

1 Million

Users in Switzerland

80% Of Users

Buy products they find on Pinterest

85% Of Users

Plan important events using Pinterest

71% Of Users

Define themselves as female

90% Of Users

Use Pinterest to make shopping decisions

Reach customers in a buying mood

Become an authority

Pinterest is an inspiration engine. Users visit it looking for advice and ideas. By offering high-grade content, you can establish yourself as an expert in a given niche.
A popular shopping guide

93 percent of users use Pinterest to plan their purchases. Pinterest is also a highly-effective shopping platform.
Pinterest Ads create demand

An astounding 97 percent of searches on Pinterest do not involve specific brands. Users visit Pinterest when they want to explore.

Social marketplace for showcasing product and gift ideas

What Facebook and Instagram don’t want you to know

A little secret that Facebook and Instagram would rather you did not know is that Pinterest is the destination of choice for customers. Online shoppers turn to Pinterest when they feel like discovering new products.
Pinterest Ads and evergreen content

The trick for producing successful evergreen content is finding topics which people always look for. Pinterest Boards provide a great tool for saving content without it disappearing from your timeline.
The epitome of longevity

What do romantic affairs, sunsets, and meteor showers have in common with most paid marketing campaigns? They all tend to end sooner or later. Pinterest ads, on the other hand, remain in place permanently. Your ads never stop reaching potential custo

Pinterest users are looking for inspiration. In that factor lies the key to the success of Pinterest ads.

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Carousel Ads

Image Ads

Collections

Video Ads

Carousel Ads

Sometimes a single picture just doesn’t do the subject justice. That’s why Pinterest offers carousel ads which let users leaf through multiple pictures.

Build awareness
Grow website traffic
Make sales

Image Ads

Pictures are the standard format for Pinterest ads. These let you showcase your products and content in a prominent way.

Build awareness
Grow website traffic
Make sales

Collections

What do your products look like in the real world? The hybrid format of Pinterest collections lets you add lifestyle images to products.

Build awareness
Grow website traffic
Make sales

Video Ads

Do you have an interesting story to tell, or do you want to showcase your product in action? Then video ads are the perfect fit.

Build awareness
Grow website traffic
Make sales

Growth

Boost sales with stronger traffic

Omnipresent

More touchpoints through multiplatform strategy

Measurability

Better planning through measurable KPIs

Lower Costs

Achieve more at a lower cost