Photos, Videos, GIFs

Instagram Ads

Direct marketing to millennials

Instagram Ads with Fire8

When was the last time you saw an ad in a newspaper and thought “Wow! I’m buying that”?

It's been a while, hasn’t it? Not surprising, considering we humans respond best to visuals. And in visuals lies the strength of Instagram Ads. Content like photos, videos and GIFs are unique in their ability to motivate customers to buy. Instagram is one of the most widely-used social media platforms in the world. And because it is owned by Facebook, you as an advertiser on Instagram can access the most powerful targeting functions available. Fire8 helps you use Instagram Ads to drive brand awareness while simultaneously boosting conversions.

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Instagram Ads – more than selfies, influencers and avocado toast

500+ Million

Active daily users

200 Million Users

Visit company pages every day

17 Minutes

Average daily dwell time

51% Of Users

Use the platform every day

53% Of Users

Follow their favorite brand

75% Of Users

React to ads

Stand out without being intrusive

Unintrusive and inspiring

Instagram Ads look like other content posted by users and blend right into news feeds and stories.
The best targeting function there is

Instagram Ads enables interest-based targeting and retargeting, and lets you align your ads for lookalike audiences – groups of users which are similar to your target group.
Reusable marketing materials

Budgets are always tight. Using Instagram photos in your marketing campaign lets you work smarter rather than harder.

Create demand instead of just meeting it

Instagram pictures are fun

Images on Instagram are normally sophisticated. They give es glimpses into the lives that we would like to lead. Thoughtfully-produced Instagram ads make viewers want products by presenting them in the context of an enviable lifestyle.
Everybody loves a good story, right?

Instagram was designed to help you tell stories. From a business perspective, telling an interesting story is a great way to establish an emotional connection with your audience.
Fully integrated with Facebook Ads

You benefit from the comprehensive customization options of Facebook Ad campaigns. On top of that, you get an array of formatting options and numerous targeting functions as a bonus.

Millennials can smell advertisements from a mile away – but not Instagram ads!

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Calls to Action

Photo Ads

Instant Experience

Story Ads

Video Ads

Calls to Action

By providing a clear call to action, you motivate users to perform specific tasks.

Steer traffic to your website
Creative liberty
Fullscreen mode

Photo Ads

Photo ads appear in the home feeds of your target audience. We create powerful combinations of appealing images and snappy texts for you.

A classic visual content option
Multiple formats
Call to action button

Instant Experience

Instant Experience lets you offer a personalized and extraordinary user experience in Instagram’s mobile news feed.

Short loading times
Multiple formats
Call to action button

Story Ads

Your paid story ad is displayed alongside organic stories for 24 hours and for a moment enjoy the full attention of users.

Swipe-up function
Creative liberty
Fullscreen mode

Video Ads

Video ads let you present your products to your target group in a creative and emotionally-appealing way.

Creates user interest
Gives more information in less time
Optical and acoustic appeal

Growth

Boost sales with stronger traffic

Omnipresent

More touchpoints through multiplatform strategy

Measurability

Better planning through measurable KPIs

Lower Costs

Achieve more at a lower cost