Microsoft / Bing Werbung

Geringe Kosten, wenig Wettbewerb

Ideal addition to Google Ads

Microsoft Advertising with Fire8

Microsoft Ads (formerly Bing Ads) are an effective addition to Google ads and are especially well suited to B2B.

Google is the undisputed king of the castle when it comes to search-based advertising. But in online marketing you do not want to put all your eggs in one basket. Microsoft Advertising’s market share is growing every year. Through Microsoft Advertising, you market on the Bing search engine which comes preinstalled on Windows 10. Pricing is massively more affordable than Google’s. Additionally, Microsoft Advertising give you access to an older and financially stronger audience. Fire8 can help you successfully use Microsoft Advertising to boost your online visibility when you hit the ceiling in terms of Google ad reach.

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Low costs and little competition

12 Milliarden

Searches per month in 37 countries.

20 % Market Share

Educated, financially strong audience

20 bis 30 %

Lower costs than Google ads

Precise Configuration

Of campaigns and advertisements

Transparency and Control

When searching for partners

Effective for B2B Marketing

Targeted alignment to specific jobs

Create Effective Connections with the Right Audience

High data quality across platforms

Bing and LinkedIn are both owned by Microsoft, which enables quality improvements for the data used by both platforms.
Reach a unique audience

Using Microsoft Advertising is particularly worth it for SMEs and specialized industries. Microsoft’s unique position offers possibilities for targeted marketing which you will not find anywhere else.
Focused Targeting of CEOs and more

Choose audiences by company, industry or role. LinkedIn data provides an additional layer of targeting.

More Market Share and an Edge on Your Competition

The world’s second-largest AI algorithm

AI is at the heart of the algorithms used by Microsoft Advertising. This enables smarter bidding and identification of gaps in campaigns with Dynamic Search Ads.
Annually-increasing market share

Now is a good time to start using Microsoft Advertising with Fire8. The CPCs are currently around 33% cheaper than those of Google ads.
It offers something Google Ads doesn’t

The process of launching a campaign on the Microsoft advertising network is quick. The guidelines are less restrictive compared to Google’s.

A Large B2B Audience at a Low Cost – Fire8 Delivers Your Ads to High-Value Customers

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Image Extensions

Remarketing

Route Planners

Text-Based Marketing

Search Volume

Route Planners

Sitelinks

Multi-Image Extensions

Image extensions make text ads stand out from competing ads with a visual appeal. Each image can be linked to a URL.

Increases ad size
Increases ad visibility
Increases the chance of click-throughs

Remarketing Lists

Using systematic remarketing lists, we optimize your offers for users which visited your website without making a transaction.

Targeted remarketing
Create effective touchpoints
Higher probability of purchase

Location Extensions

By adding a company address and directions, local businesses can boost customer visits to their brock-and-mortar locations.

Useful additional information
More prominent ads
Higher click rates

Advertising on Bing & More

Your text ads get top place in search results on Bing, Yahoo, and MSN. You only pay when people actually click on your ad.

Immediate top exposure
You only pay per click
Quick to implement

Keyword Planner

To improve the relevance of your ads, we determine the most popular search keywords in your customer group and use these in text-based ads.

Search volume forecasting
Keyword-based targeting
Cost-streamlining with customer-relevant ad texts

Location Extensions

By adding a company address and directions, local businesses can boost customer visits to their brock-and-mortar locations.

Useful additional information
More prominent ads
Higher click rates

Optimized Sitelinks

Sitelink extensions are additional links on your ad which lead to specific pages. Adding descriptions to these links enlarges the overall advertisement.

Take up a lot of space
Expand the user experience
Are very popular with users

Growth

Increased sales thanks to more traffic

Omnipresence

More touchpoints through multiplatform strategy

Measurability

Better planning through measurable KPIs.

Lower costs

Achieve more with lower click-through costs